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The Strategic Book Launch
Module 1: How to Use This Course
Welcome! (0:08)
What's Included (2:51)
Some Background on Your Host (4:43)
The #1 Blocker (4:16)
Mastering Productivity, Focus, & Discipline with John Lee Dumas (36:42)
Module 2: Purpose
The Hidden Benefits of Launching a Book (4:13)
Determining Your #1 Goal and Your Focus Topic (6:04)
The 3W Worksheet (7:48)
Market Research Hacks (6:27)
Module 3: Writing
Transferring Your Ideas into a Workable Outline (4:01)
How to Get Words on the Page (2:57)
Using a Manuscript Template (7:05)
How to Solicit Early Draft Feedback (2:25)
Module 4: Pre-Launch
Need More Support? (1:26)
Choosing Your Launch Style (6:13)
Creating Landing Pages (13:23)
ADVANCED: Running a Thunderclap Campaign (11:51)
ADVANCED: Setting Up A Publishizer Campaign (3:27)
Getting Endorsements (8:40)
Module 5: Your Launch Team
What is a Launch Team? (2:53)
Creating a Launch Team Facebook Group (2:13)
Finding Members for Your Team (5:54)
Running a Successful Team (9:58)
What Should Your Launch Team Do? (13:03)
Module 6: Launch Week Prep
Amazon Review Prep Swipe (11:17)
Amazon Book Review Prep System (14:07)
Setting Up Your Book on the Kindle Platform (11:09)
Optimizing Your Categories, Keywords, and Book Description before Launch (13:32)
Setting Up CreateSpace (20:02)
Setting Up Author Central (3:45)
How to Make Book Promo Outreach Efficient and Effective (3:12)
Module 7: Launch Week
Our Proven Launch Week Process (13:39)
Leveraging Facebook Groups and Twitter Handles (11:22)
Popular Forums Part 1 (4:27)
Popular Forums Part 2 (4:44)
Optimizing Your Categories During Launch (6:15)
Module 8: Beyond the Launch
The Dip (3:38)
Ongoing Amazon Reviews (9:03)
Goodreads (3:11)
Podcasting (4:30)
Backend Offers (4:36)
Guest Blogging (2:19)
Giveaways (4:40)
Thank You. You Rock. (1:27)
Creating Landing Pages
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